Expressing the Brand Image

Located in the Nanjing Central Business District, the Bvlgari store occupies a prime urban location. In a massive commercial space that brings together numerous well-known brands, a distinctive design is required to stand out.

The street-facing facade of this landmark building required a lighting solution that could instantly capture the attention of passersby and perfectly convey the brand’s luxurious image.

The core of the project was to uniformly illuminate the entire massive wall, creating a complete, shadow-free luminous curtain wall—as soft and brilliant as a golden veil—making it an unforgettable sight at night.

A Suitable Solution

To ensure this effect was achieved, we selected the high-specification SP-23553 linear wall washer for the project.

This fixture offers a wide range of beam angles from 10° to 80°. This ensures the light can ‘wash’ the entire wall from top to bottom, creating a smooth, uniform light curtain free of any hotspots or shadows.

Luxury goods have extremely demanding requirements for color. With an ultra-high Color Rendering Index (CRI) of Ra≥90, this fixture can authentically reproduce the unique texture and warm golden tones of the Bvlgari facade, staying true to the brand’s noble identity.

As a core component of an outdoor structure, the stability of the lighting fixtures is crucial. The SP-23553 features a high protection standard of IP67, allowing it to fully resist dust and rain, guaranteeing the project’s long-term stable operation and freeing the client from future worries.

The fixture’s body supports 100 degrees of rotation, allowing the installation team to perform precise on-site adjustments, ensuring every beam of light is accurately projected to its intended position, ultimately creating the perfect scene seen in the photograph.

When the Lights Come On

As night falls, the store’s facade transforms into a giant ‘jewelry box’ radiating a warm glow.

The light evenly covers the entire facade, creating a powerful visual impact while exuding an aura of sophistication and elegance. This allows it to stand out among the many stores, becoming a true commercial landmark.

This project perfectly demonstrates that exceptional lighting design is an indispensable part of elevating a luxury brand’s image.