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Case Study: Luxury Store Facade Lighting Case

To reflect the building’s clean lines and structural beauty, we needed to create a subtle and integrated lighting scheme. The goal was to craft a sophisticated and understated nighttime visual identity, achieving an elegant “light without sight” effect

From: SEEPOSH—Connie

Luxury Store Facade Lighting Case

Facade Lighting Requirement Analysis

The Dolce&Gabbana Wuhan SKP boutique is a standalone, three-story building. The entire structure is spacious and features multiple floor-to-ceiling glass windows. To reflect the building’s clean lines and structural beauty, we needed to create a subtle and integrated lighting scheme. The goal was to craft a sophisticated and understated nighttime visual identity, achieving an elegant “light without sight” effect.

A Suitable Solution

To match the project’s architectural aesthetics and functional needs, we used the Seeposh SP-19203-M3456 linear wall washer. The most notable feature of this product is its slim, linear profile (Dimensions: L1000*W34.4*H55.5mm), which allows it to be concealed within the building’s eaves and structural gaps, perfectly realizing the design’s original intention of “no visible fixtures.” The adoption of a narrow 15° beam angle also allows for more precise control of the light. Combined with the fixture’s ±25 degree rotation adjustment, this was key to creating sharp light-and-shadow boundaries that cleanly delineate the building’s silhouette. For the color temperature, we selected 3000K to provide a warm and comfortable light that complements the elegant atmosphere of the luxury brand. A CRI of Ra≥90 ensures that the colors and textures of the building materials are rendered authentically.

When the Lights Come On

Luxury Store Facade Lighting Case

As night falls, the building emits a uniform and elegant wall-washing effect from concealed sources. The lighting enhances the three-dimensional quality and linear feel of the exterior walls at night, highlighting its minimalist aesthetic. This project delivered a refined, understated visual result that powerfully elevates the Dolce&Gabbana brand image.